Thursday, December 7, 2023
HomeDigital MarketingWe Select 📭Media Queries. The Stripo Manifesto✔️ — Stripo.e mail

We Select 📭Media Queries. The Stripo Manifesto✔️ — Stripo.e mail


This doc is our manifesto on the format technique chosen by Stripo. We gave the explanations for utilizing this format technique, and our imaginative and prescient of this trade improvement, as properly.

Story of the issue

That is concerning the adaptability of emails on cell units. Within the e mail improvement trade, there are two strategies: certainly one of them is linked with utilizing CSS Media Queries, let’s name it “Adaptive”, and the second is — with out utilizing Media Queries, which is known as “Fluid-hybrid”.

The issue is there nonetheless are cell e mail shoppers which don’t assist e mail Adaptive format. That’s the reason in 2015 Nicole Merlin instructed the Fluid-hybrid technique which permits imitating adaptability in e mail shoppers which don’t assist Media Queries. But, this technique will not be common.

The Stripo Manifesto

When making technique relating to the editor creation, we surveyed and examined each format strategies on completely different sorts of emails. Judging by the acquired outcomes and world-tendency of product improvement, we consciously selected the Adaptive technique with Media Queries.

The reality is that within the improvement trade there have been no clear requirements, and on account of this reality builders had been allowed to interpret code the best way they preferred. Even the e-mail big like Google had not supported Media Queries in its Gmail App till just lately.

In November 2016, Google in its software began supporting a variety of types, together with Media queries! And in October 2017, Firm notified about media queries assist by its purposes.

In different phrases, the tendency is that very quickly the issue will likely be solved by itself, and there will likely be no want the alt Fluid-hybrid technique.

At present – in the midst of 2018 – adaptability will not be supported by:

Emails are displayed the best way as on desktops – the web-version is downloaded.


We assume that Yandex will comply with Google and’s instance quickly. At present, web-version is downloaded.


We predict that utilizing a smartphone e mail consumer is a uncommon and peculiar case.


  • Previous Android 5.1 and 6.0 Vanilla

There’s a mechanism in these variations of the applying that imitates adaptability. Which means that emails will look adaptive, but with some problematic points.

As an illustration, in our Adaptive format technique, the third or the fourth (the final) block in construction will likely be all the time right-aligned. Within the Fluid-hybrid technique, these blocks will likely be all one-line-aligned, however even this reality didn’t persuade us to make use of this technique.

As there’s one coming drawback for each format strategies – content material won’t ever be full-screen-width. The extra containers there are within the construction, the narrower they are going to be. And this implies there will likely be “house” that can’t be crammed in.

Ultimately, we will see brief illegible textual content strains, small photographs, and buttons that are troublesome to click on on. Sadly, now we have not managed to repair it.

All of the talked about above points linked with the Adaptive format technique don’t appear essential to us – in any method, the emails look nice, legible and produce the primary concept to the readers.


Media Queries supported
Responsive blocks


Media Queries not supported

It seems that Fluid-hybrid technique has the disadvantages which are equally essential for us, however along with every part, they can’t be mounted finally. Listed here are a few of them:

  • As a way to set the margins inside containers, Margin-left and Margin-right types are utilized. They work correctly usually on most e mail shoppers. They don’t affect the containers’ adaptability nor the best way they’re displayed if the containers’ width is lower than the machine display width;

In case it’s wider, we see the next impact: margin indents are added out of containers and usually are not thought-about usually width calculations, like Paddings.


  • If there’s solely textual content in containers, then in Outlook which is utilized by 7% largely company shoppers, arises an issue with the containers sizes. The problem is that block desk can’t be adjusted to 100% width, and the textual content itself can not widen the desk to the given dimension like a picture does. That is the explanation why the indents between containers may be lower than given ones;

This drawback might be solved by setting a mounted width for the block desk, however then one other challenge arises for some e mail shoppers – e mail loses its adaptability. Hybrid-method requires mounted dimensions for the block desk.


  • Because of the font-size: O, which is added to <div> in containers, with a view to do away with empty areas between the sells, it’s required to duplicate textual content types into the mum or dad component. For instance,  right into a promote of the Textual content block in a desk. In any other case, textual content in Lotus Notus will likely be maximally small. (Scale 1:1);


This might be mounted mechanically, by setting CSS types for the textual content in all blocks. But when a person manually makes modifications to textual content in a single block, for example, this modification is not going to work for Lotus Notes.

  • The fluid-hybrid technique requires using equal indents round all containers with a view to be vertically aligned on a cell model. Which means that on desktop variations there may be double indents.

For easy emails, this can be not important, however for constructions with an enormous variety of containers and varied indents, this turns into an actual drawback.


The problems with the Adaptive format technique will likely be solved on their very own with eventual e mail shoppers updates. But, we must settle for the truth that points with the Hybrid-fluid format technique will all the time stay. We glance far sooner or later and wager on Media Queries.

In fact, if it is advisable create one or two easy messages, you need to use the Fluid-hybrid technique. However in terms of the strategic development of our editor which is constructed for years, we select the Media Queries technique.

In case you have concepts, constructive criticism or methods to unravel the talked about above points, share this data with us on Fb or e mail us at contact@stripo.e mail – we will likely be glad to take it into consideration. We’re open to dialogue.




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