Wednesday, December 6, 2023
HomeDigital MarketingStripo: Annual Report — Stripo.e mail

Stripo: Annual Report — Stripo.e mail


This yr is coming to its finish — we’re trying again on our ups and downs.

It was wealthy in varied occasions. Fortunately, most of them had been constructive, others taught us what to and what to not do.

A few of them are price mentioning right here:

1. Development and fascinating details about customers in numbers


Stripo is a really younger product. This yr we’ve grown up from 2.7K to 32K customers with 1.1K energetic payers.

What we’re pleased with is that 56% of the registrants preserve utilizing our instrument.

We’re additionally completely satisfied to say that 20% of the Stripo customers are Businesses.

Trick from Stripo: only a month in the past, we added the power to get registered with us by utilizing the Fb and Twitter accounts. The previous alone drove 5.2K registrations. Implement this registration type, too.

This summer time, we launched Plugin, an answer for the SaaS companies the place e mail communication with purchasers is the core exercise; it’s been put in 312 instances.

Once we simply began, the ratio of English- and Russian-speaking customers was 50/50%. Now, 74% of our customers are English-speaking, 16% are Russian-speaking customers, and others converse Ukrainian, Spanish, French, Italian, German, Portuguese, Indian, and so forth.

We have gotten a global product. This reality made us consider being a multi-language instrument. And our new website online’s interface will likely be translated into 7 languages.

So long as our builder now speaks 4 languages — English, German, Ukrainian and Russian, chances are you’ll assume we all know French and Dutch, as properly. Some customers converse these languages when reaching out to us by way of e mail or Intercom ?

Because of Google Translator, we will help them, too ?

2. Options launched in 2018


Amongst all kinds of the options we launched this yr, we wish to spotlight the next ones:

In 2017, we had integration with Mailchimp, eSputnik, GetResponse, and Gmail.

In February 2018, we requested you to reply just one query, “What ESP would you want us so as to add?”.

You spoke — we listened.

This yr, we have now added direct export to the next advertising automation methods:

  1. Salesforce
  2. Hubspot;
  3. SendGrid;
  4. Marketing campaign Monitor;
  5. SendPulse;
  6. Fixed Contact;
  7. Braze;
  8. Mailigen;
  9. Unisender.

Nonetheless, 64% of our customers export emails as HTML archive and HTML recordsdata.

We’re actually curious who you might be and why you retain doing this ?

We’ll respect it should you tell us. And if we must always combine with extra ESPs, simply tell us.

Fast query: each month, 1,000 emails completed will not be exported. Guys, what do you do with these emails? You can’t simply copy and paste the code, as a result of the probabilities are the structure is damaged. The emails you copy this manner do not need the CSS code;

  • Direct export to Outlook (as OFT recordsdata)

On Might 21, we launched this feature.

Nobody anticipated it to be generally used, but 5.74% of all emails are exported to this specific e mail consumer;

Per some customers’ request, we added this feature. Now, virtually 7% use it.

We will consider the 2 methods of utilizing it:

  1. downloading after which printing it for additional approval;
  2. attaching these recordsdata to reviews.

If there are another methods we nonetheless don’t know of, would you be so sort as to tell us, please? ?

We allow our customers to add customized fonts. They’re relevant to menus, contact info and another texts in emails, besides banners. As a result of for banners, we already supply 42 particular fonts;

Merge tags are step one to personalization. As we all know, mentioning buyer’s identify in e mail will increase CTOR by 40%;

We discover this feature essential for promo and seasonal campaigns as they’re meant to induce the purchasers and allow them to know the way quickly the coupon will expire. We’ve launched it on September twenty eighth, to date it has been utilized in varied emails for like 2,200 instances;

Ranging from August 12, we offer our customers with the Picture rollover impact fundamental block. It’s important for promo campaigns to avoid wasting valuable room in emails, it helps make distinctive teasers, and so forth. It’s price noting that the picture rollover impact you create with Stripo, is net protected — works in all e mail purchasers, besides some variations of Outlook;

Whenever you’re not the one one who has entry to emails in a mission account, it’s necessary to know when and by whom the final adjustments had been made.

3. Our content material progress


This yr we created 180 e mail templates and added them to the library. Now it has 300 ready-to-use e mail templates. They’re divided into varied classes, like seasons, industries, sorts;

In 2018, we enriched our weblog with 69 new posts. We hope you discover them helpful and informative;

We added 31 new video tutorials to our Youtube channel. Subscribe to us, go away feedback;

2018 was wealthy in varied occasions. We featured in quite a few American, and European critiques. We had been in contrast not solely to different emails builders however to the ESPs too, as they’re our rivals too for his or her built-in editors.

Some instructional facilities in Russia and the Netherlands use our instrument of their instructional packages.

Observe for instructional facilities: if you wish to use our instrument in your programs, attain out to us by way of e mail to debate the small print — and we’ll give you a free enterprise account.

Additionally, we contributed weblog posts to 19 firms like ContactMonkey, EmailMonks, TemplateMonster, and plenty of others.

4. Occasions we attended this yr


We had been fairly energetic this yr. Attended:

  • E mail Improvements Summit 2018, Las Vegas, USA

We listened to reviews on HTML typography in emails by Paul Ethereal (Past the Envelope), personalization in emails by Genevieve Longtin (Sharecare, Inc.), a couple of audio system reported on interactivity in emails. I even made to interview John Thies, Co-founder of E mail on Acid, he defined to us why e mail accessibility is crucial for marketing campaign’s success;


  • Net Summit 2018 in Lisbon, Portugal

Right here, we had been honored to get private acquaintance of Adrian Cockcroft, Vice President at Amazon Net Providers, Younger Sohn, Chief Technique Officer at Samsung, Lisa Jackson, Apple’s Vice President, Toni Blair, former PM of the UK and plenty of others;


October 2018, we joined the ProductHunt platform the place acquired greater than 638 upvotes. I wish to thanks in your assist and assist.


  • The Fifth Annual EmailConference, Kiev, Ukraine

Our Product Designer Roman Burdyga launched Stripo.e mail to the Ukrainian Market;


  • Litmus Reside, Boston, Massachusetts, USA

We acquired loads of helpful info on developments in emails advertising, on hyper-personalization and A/B testing. Right here, we met Chad S White, Analysis Director at Litmus;


  • Digital Summit, Chicago, USA

Right here we listened to many reviews on digital advertising. Have been astonished to search out out that about 25% of all reviews had been on e mail advertising in comparison with 10% in 2017. This implies e mail advertising is just rising.

All of the audio system talked about e mail automation and demand on segmenting push notifications;


  • StartupGrind, Dnepr, Ukraine

We made it to attend and take part as audio system within the Finish-year-party held by Startup Grind in Ukraine.

Stripo-Annual -Report-StartUpGrind-Local

5. How we repair bugs, or our buyer assist

I wish to emphasize that the standard of the Stripo builder is our #1 precedence. We run quite a few exams and auto-tests to verify every little thing works nice — 320 exams in 2018.

Each time, when launching a brand new characteristic or fixing some bugs (760 this yr), in different phrases, as soon as some adjustments have been made to the code, we run an automated take a look at of the system. Half of those exams are made by our builders manually as part of the technical upkeep.

When solely launching our product, we determined to not have our buyer assist service. I used to be the one one who answered all calls, who assisted our customers by way of e mail and Fb.

So long as we a global product, I’d obtain telephone calls even at 2 AM. My household acquired used to late evening telephone talks ?

At this time, there are 7 of us, and this isn’t the ultimate variety of customer support division staff. You will get our certified assist by way of Intercom, Fb, E mail.

Nonetheless, I generally get late evening calls ?

Our NPS (internet promotional rating) is 9.0. We’re pleased with it.

Thanks for estimating us so excessive and in your belief in us.

Remaining phrases

We loved this yr as a result of we spent it with you. We do our greatest to facilitate the e-mail creation course of for you.

And in case you have any options on methods to make our instrument even higher, please be happy to contact us by way of e mail or Fb.

Sincerely, Dmitry.




Please enter your comment!
Please enter your name here

Most Popular

Recent Comments