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‘Scent is the New Wellness’ Meet the Founders Placing Black Girls on the Heart of Luxurious Perfume


Spelman sisters Malaika Jones, Tai Beauchamp, and Nia Jones are making it their enterprise to place Black ladies on the middle of wellness and self-care with their luxurious perfume firm, Brown Woman Jane. 

Launched in 2020, Brown Woman Jane is a high-end perfume model designed for girls of coloration by ladies of Spelmcolor. Pulling from their collective experiences, the co-founders envisioned a model that might redefine and reintroduce wellness by the genuine experiences of Black womanhood. 

“There’s a sure degree of exclusivity and luxurious related to wellness due to the heightened consciousness and conversations that we start to overtly and enthusiastically have round burnout and psychological well being. Even among the sub-celebratory components that black ladies have are that we’re probably the most educated demographic within the nation. The truth that we’re beginning companies at the next price than every other demographic, you understand, so these issues imply that we’re doing extra, however maybe not having as a lot entry to the issues that might help and nurture our general wellness and nicely being to do extra…Brown Woman Jane, you understand as three Spelman sisters, all with very totally different life and life experiences, marriage, youngsters you understand, management in finance, management in insurance coverage and philanthropy, management in media, and realizing our girlfriends who all have related tales, however nonetheless distinctive tales, [we had to think] like how will we help their wants, for them to really feel more healthy, extra motivated, extra joyous, extra impressed, [and] extra geared up,” Beauchamp informed Black Enterprise.

From Spelman Faculty to enterprise companions, these ladies developed a friendship that might create the blueprint for his or her profitable enterprise. Nevertheless, the journey again to one another started past the Spelman gates.

“So we met at Spelman, Tai and I are a yr aside, however we’re each tall. And so we might do the tall woman method. And we had a lot of pals in widespread, so we didn’t know one another nicely whereas we had been at Spelman, however we actually, you understand, noticed one another, after which we each had been in New York on the similar time in very totally different industries. And so it was extra of a pleasant cross after we would see each other. And naturally, my organic sister Nia additionally went to Spelman, nevertheless it was a couple of years again, and her finest buddy is shut pals with Tai. So we had all of those connections… it was actually 10 years later we fashioned one other degree of sisterhood by Brown Woman Jane. Once more, you understand, I used to be arising with the idea of the enterprise and spoke to Tai about her distinctive experiences, which had been very totally different in a lot of methods than my very own, however the wants and the options had been so related, proper? And whereas I used to be on Wall Road, I feel you [Tai] had been internet hosting a journey present all around the world and dealing in manufacturing and all kinds of issues. We nonetheless when it got here right down to it, we had been on the lookout for the identical options on the finish of the day in wellness, and we wished to collectively deal with what this model and group may seem like after we took a holistic method to be very focused and solution-oriented,” Malaika informed Black Enterprise.

In the end constructed with love at a time when the world was reinventing a brand new regular, these founders had been embracing the brand new regular and discovering methods to prioritize what private care would seem like going ahead.  

“Once we first launched the gathering, we had been exploring dietary supplements and what that would do internally. Once we moved into perfume, [we wanted to] additionally shift the way in which that perfume has been historically used proper and to innovate on this area. Not solely as a result of there’s scent expertise that we [have] leveraged that has confirmed with greater than 25 years of research performed [that] reveal that the way in which that our frequencies are designed that they enhance your temper instantly. However along with that, desirous to remind Black ladies and all ladies however particularly Black ladies, that this expertise is for you…so for us, we wished to simply actually innovate and shift the way in which that we take into consideration wellness, shift the options that you understand, that we are able to expertise in a method of wellness and clearly construct a group round it and remind our ladies that it’s for her… The main focus is recognizing that we’re at a really intentional and pivotal standpoint the place there may be consciousness. There’s dialog and pleasure from particularly Black ladies round defining what it seems like for us on our personal phrases. And that’s why Brown Woman Jane is right here,” Tai informed Black Enterprise.


The model is making ready to launch its second perfume assortment this yr. It continues to champion its efforts to help small  Black women-owned companies by its initiative with SheaMoisture referred to as #Browngirlswap. 





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