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How Our Design Adjustments Profit You


Buckle up, Velocity Racer. The software program world strikes so quick that it’ll make your head spin.

Fixed change comes with the territory if you’re accustomed to this fast tempo. However change may be scary. It forces you to problem your considering and enterprise into uncertainty. Change can also be a elementary ingredient for constant development and presents super alternatives.

As a result of a lot of what we do at G2 is pushed by sustaining a thriving market for software program consumers and distributors, opinions are essential to our success. Once we enhance the consumer overview expertise, we additionally drive higher outcomes for software program distributors.

The G2 Evaluation Type is how actual folks submit opinions, and it simply received an superior new facelift. On this article, we’ll discover the adjustments to this expertise and why they’ll result in greater wins for you on G2.

Person expertise is a big deal

Should you can bear in mind what it was like looking the online within the early 2000s, it’s attention-grabbing to consider what we tolerated again then. From internet pages loading at a snail’s tempo to irritating design decisions, we had been rather more forgiving as a result of it was all so new.

Immediately is a a lot completely different story due to how integral expertise has develop into in day by day dwelling. Customers now anticipate rather more, and their experiences closely affect how possible they’re to maintain utilizing a product.

Person expertise (UX) design is a observe wherein a company makes an attempt to evaluate how customers and prospects work together with a services or products. These organizations depend on analysis and testing strategies to search out alternatives that goal to optimize experiences for as many shoppers as doable. 


of on-line prospects say they received’t return to a web site after having a foul consumer expertise.

Supply: Amazon Internet Companies

1 in 3

shoppers say they’ll abandon a model they love for a foul expertise.

Supply: PwC

Merely put: should you don’t give your prospects an expertise they’ll love, they’ll go elsewhere.

One of many the explanation why G2 is the world’s largest B2B software program market is that we by no means accept the established order. We’re continuously difficult ourselves to make G2 higher to attach consumers with software program distributors.

Since all customers submit their opinions by means of the G2 Evaluation Type, we all know this can be a main expertise price getting proper.

Why these adjustments are essential for software program distributors

Let’s take a second to be clear. Optimizing our overview kind expertise means extra opinions for our distributors. By eradicating roadblocks or friction, we in the end improve the probability of extra customers finishing the overview submission course of.

The brand new G2 Evaluation Type goals to improve conversion charges and decrease abandonment charges.

Placing a fragile steadiness for the perfect outcomes

Progress and embracing change go hand in hand. And this definitely isn’t the primary time the overview kind has acquired updates.

A part of G2’s success comes from our dedication to gathering genuine, unbiased opinions from actual folks. Meaning deeply understanding what consumers have to know when researching and selecting software program that most closely fits their wants.

The method of software program shopping for is much from easy. To not point out that our analysis means that the software program gross sales cycle will proceed to develop into extra advanced. Consumers want as a lot info accessible to help them of their decision-making.

In contrast to leaving a overview on a web site like Yelp or Google, opinions on G2 are deliberately complete by comparability. Prospects have so much to say concerning the services they use, and there’s a ton of nuance we goal to seize when somebody submits a overview.

We heard you loud and clear

On this newest iteration of the G2 Evaluation Type, the analysis, knowledge, and consumer suggestions all mentioned the identical factor: streamlining the expertise is a high precedence.


The primary piece of suggestions we heard from consumers and sellers was that the overview kind requested many questions and took a while to finish. Our adjustments wanted to think about many components, however this was one space we needed to get proper. 

Say good day to the brand new G2 Evaluation Type

Our crew wanted to determine how one can strike a fragile steadiness between making a smoother, quicker expertise with out compromising on our obligation to encourage customers to submit in-depth opinions. The brand new G2 Evaluation Type has quite a few significant and noticeable updates, and we’re thrilled to share them with you.updated-g2-review-form-2023

Key design adjustments to find out about

After cautious consideration and a great deal of experimentation, the brand new overview kind is right here and prepared for the world to see. Take a look at the next noteworthy adjustments that matter most.

  • New progress bar: To encourage extra submissions, the brand new progress bar supplies a visible cue for customers on their total progress earlier than submitting. It will go a good distance in setting expectations for time to completion and decreasing complete deserted opinions.
  • Improved query stream: Re-ordering questions creates a extra logical stream that makes the intent of the overview kind extra apparent to the consumer. It’s additionally essential to notice that the variety of clicks on the “Subsequent” button drops from over 20 to only 4.
  • Streamlined query groupings: The shape now teams questions into 5 separate tabs, every of which defines what the questions will give attention to for a given tab. Doing so prevents the consumer from having to change gears mentally. This was a much-needed change as a result of it’s far simpler to reply questions that observe the same contextual theme.
  • Two-column structure: A brand new two-column format will stop “gotchas” and shock customers with extra questions primarily based on how they reply dependent questions. This total enchancment in consumer expertise will make questions really feel extra obvious immediately.

What’s staying the identical

We’ve talked about all of the thrilling adjustments coming to the brand new overview kind, however lots will stay intact.

  • Evaluation moderation stream: We’re assured that these adjustments will improve completion charges, which implies many extra opinions should be vetted and may solely be authorised beneath strict pointers. All opinions will proceed to observe our present moderation stream.
  • Historic knowledge: Any opinions and knowledge beforehand collected on the outdated kind can be retained and proceed for use.
  • How opinions show on The appear and feel might differ for the overview kind, however opinions will nonetheless show as they do on G2 Profiles.

Stepping on the fuel to extra opinions

The newly designed G2 Evaluation Type is an all-around win-win. Optimizing this expertise will delight extra customers than ever, and distributors on G2 will profit drastically from higher completion charges. 

Key takeaways concerning the new overview kind

We’ve coated plenty of floor on this article, and there have been numerous high quality enhancements that we didn’t point out. Listed below are the learnings that matter most to distributors on G2.

  • A streamlined, modernized overview kind expertise. The brand new overview kind helps a extra logical workflow for reviewers with a contemporary design, query groupings, and a brand new progress bar.
  • Retaining excessive requirements for complete opinions. Regardless of an overhaul to the feel and appear of the overview kind, G2 will proceed to prioritize and encourage customers to go away genuine, in-depth suggestions concerning the software program they use.
  • Extra opinions imply extra success for distributors. Finally, these adjustments goal to enhance conversion charges and improve opinions. Moreover, G2 constantly assesses consumer drop-off knowledge to search out new alternatives for optimization. 

Expertise the all new G2 Evaluation Type for your self. Submit a overview in the present day to see these adjustments in motion.




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