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HomeDigital MarketingEvaluate of the 📭E-mail on Acid Marketing campaign Precheck✔️ — Stripo.e-mail

Evaluate of the 📭E-mail on Acid Marketing campaign Precheck✔️ — Stripo.e-mail


On November 14th, E-mail on Acid launched its so anticipated new possibility “Marketing campaign Precheck”.

Its important characteristic is checking e-mail accessibility.

Accessibility is one thing all of us attempt to have in our e-mail templates as we would like recipients with imaginative and prescient impairments and dyslexia to have the ability to “learn” our emails, as nicely.

Two months again, we revealed a weblog publish on finest practices to make emails accessible.

So, we had been anxious to check out how this Marketing campaign Precheck actually works.

Step 1. Exporting your e-mail template

There are two methods to export your e-mail templates to E-mail on Acid:

1. As HTML-file

To export your e-mail as HTML-file, it’s essential:

  • click on the export button above the template;
  • select “HTML”;
  • choose “Obtain HTML file” with photographs hosted on the Stripo servers;
  • you should have it downloaded as an online web page;


  • open Elegant or Atom (packages to learn and edit HTML codes). You may, truly, use Notepad, however I want these companies;
  • drag this webpage in Elegant;
  • copy whole code;
  • go to E-mail on Acid;
  • click on the Precheck menu tab;
  • paste the code into the “Present your e-mail HTML” window;
  • click on “get began”.


2. As URL hyperlink

This fashion is far simpler and sooner and checks proved they each work equally nicely, however I nonetheless want the primary one ?

So, to be able to paste the URL hyperlink into the code window, it’s essential:

  • click on the preview button on the prime of the web page;
  • press “open in a brand new tab”;


(that is the way you share your preview hyperlink with buddies and colleagues for approval)

  • in a brand new tab, copy the hyperlink;
  • in E-mail on Acid, click on the Marketing campaign Precheck;
  • paste it into the URL subject of the “Present your e-mail HTML” window;


Step 2. Checking shade contrasts

I like to recommend beginning with this step previous to going any additional right into a deeper a deeper evaluation. The probabilities are you would possibly want to revamp some components. For example, your colours don’t distinction, or you could possibly have used inexperienced over crimson — on this case, your copy won’t be legible for shade blind folks.

Step 3. E-mail accessibility analyses

Now, lastly, we’re prepared to begin analyzing our emails.

Earlier than you click on “Subsequent”, E-mail on Acid reveals you what components they will verify.


1. Setting the language

In that publish of ours on e-mail accessibility, we stated that the majority coders suppose that we actually ought to set the language.

When you have it finished, then your e-mail code will begin with the:

<html lang="en">

This code goes earlier than the <head> in e-mail HTML.

However in case you have not set it, then E-mail on Acid will ask you to do it


I’m actually sorry however I doubt concerning the necessity of this tag in HTML code, as my TalkBack (Android) and Display screen Reader (Home windows 10) nonetheless spoke the language I set manually on it.

Once I set Russian within the Display screen Reader settings, however the e-mail had the <lang=“en”> tag specified, I nonetheless heard some nonsense: English phrases with Russian method of studying.

E.g.: my e-mail topic line title was “Gmail, new template 47”

However the display reader pronounced it as:

[ʒma:ˈil nev ˈtemplatə ˈsɔːrak sem] — horrible. If I had not recognized what it was about, I’d have hardly guessed it.

Attempt to set Spanish in your Display screen Reader to have some enjoyable. ?

In different phrases, it doesn’t matter what language you set in your emails, the language set in your display reader issues.

2. Setting the content-type

All e-mail templates designed by our coder have already got this sort set.

It’s positioned within the subsequent line proper after the <head>:

<meta charset="UTF-8">

If you happen to don’t use Stripo, however use every other e-mail template builder, be sure that so as to add the content-type manually.

What is that this content-type for? It helps us “see” all letters simply the way in which they’re, be their letters of the French alphabet or the Chinese language characters, in addition to many different symbols and characters we could use in our emails.

In different phrases, that is probably the most supported content material kind for proper show of assorted symbols.


As a consequence of this content-type, it’s possible you’ll ensure that all of your characters, irrespective of how uncommon they’re, will probably be displayed accurately on all units.

What I cherished most about this characteristic: E-mail on Acid permits you to select the charset in accordance along with your e-mail objectives.

For example, in case your contact base has residents of the EU solely, it’s possible you’ll set the ISO-8859-1 content-type.

3. Setting “presentation” position

All HTML e-mail templates encompass tables. However we code them in several methods. Thus, some templates do require this “presentation” position set, whereas others don’t.

For the purity of experiment, I’ve examined the identical template with and with out the “presentation” position laid out in it. And I heard no distinction in any respect.

Simply nothing!

So, in case you utilize our templates, the place tables are wrapped within the <desk> tags, we don’t advocate including this position to all of your tables (86 on this e-mail) so as to not exceed allowed e-mail weight limits, which is simply 102 Kb for Gmail, btw.

However this feature might be method helpful for individuals who wrap tables in <div>.


What I cherished most about this characteristic: irrespective of what number of tables you’ve got in your e-mail templates, the software will add the “presentation” position to all of them to avoid wasting you time.

4. Eradicating the title attributes

Each title and alt attributes are completely vital for HTML emails.

What are they for? The alt textual content is displayed within the picture container when the picture itself shouldn’t be displayed. It additionally helps us cross spam filters efficiently. This attribute is required and is learn by all display readers.

The title of the picture is proven when a recipient mouseover the picture.

The Voice Over Display screen Reader by Apple reads each the alt and picture title attributes. Consequently, these individuals who endure from imaginative and prescient impairments will hear the “title” of the picture twice. It may be fairly annoying.

FYI: the Home windows display reader and the Android Talkback learn solely alt attributes.

However as we all know, 37% of recipients use Macintosh or iPhones and iPads. We don’t know in the event that they learn emails on their very own os use VoiceOver. Which means if we don’t take away these picture titles, greater than the third a part of recipients with imaginative and prescient impairments will probably be aggravated by listening to the identical data twice.


What I cherished most about this characteristic: by eradicating these titles out of your emails, you save anyone’s instances and ears.

And your e-mail code weighs much less. ?

In Stripo, we intentionally duplicate alt textual content or title attributes to be sure that our and our customers’ recipients see each see titles and alt texts set for the pictures in emails.


Quickly, we’ll take away this feature.

Nonetheless, we’ll carry on asking our customers to set the alt attributes as we do now and can carry on auto filling this subject in case some coders overlook to set the alt texts because it’s important for spam take a look at filters, for display readers and is helpful in conditions when photographs usually are not proven in emails to let the recipients know what the e-mail is about.

5. Setting the picture alt textual content

Within the earlier paragraph, we defined what makes alt textual content vital to e-mail accessibility.

And like we stated, Stripo fills this data in robotically in case one forgets to do it to assist her or him cross spam filters. However we fill it in with <alt=“”>. That is proper sufficient to get into Inbox, not a spam folder, however display readers usually are not supplied with any data relating to the picture.

Fortunately, E-mail on Acid Marketing campaign Precheck reminds its customers so as to add alt textual content.

So long as I had finished it previous to testing my e-mail, the software confirmed:


What I cherished most about this characteristic: not solely it reminds us to set alt texts, but additionally, for our comfort, highlights the picture you’re employed with.

6. Enhancing distinction ratio of colours

Colorblind folks and all those that endure from imaginative and prescient deficiency affirm that colours must be shiny, distinction one another. It’s inappropriate to make use of orange over yellow and gray over blue.


E-mail on Acid reveals which gadgets I ought to alter, enhance. What I appreciated most about it that they provide colours that match but are very shiny.

From now on, you gained’t be utilizing yellow over white. No less than, it made me use brown as a substitute of the yellow.

Earlier than the take a look at:


After their ideas:


What I cherished most about this characteristic: when you let the system to regulate the colour, it picks the colour that’s near yours however brighter and deeper.

The one factor I’d change about this feature is the way in which it really works with backgrounds. Presently, it fails to differentiate some background colours and take into account them as photographs. So, it let me ship the e-mail with black font over gray background.

7. Enhancing hyperlink accessibility

All hyperlinks must be accessible and visual, in any other case, a few of our readers gained’t be capable to get to the touchdown pages they could are likely to.

For individuals who use display readers, it doesn’t matter how our hyperlinks look because the software will know it’s a hyperlink by the tag <href>. There’s no must work on the hyperlinks design.

But, by some means E-mail on Acid recommends us to underline the hyperlinks:


Sadly, I’ve to disagree on this: we aren’t to underline hyperlinks or make them cursive because it distracts dyslectic readers, in response to the examine performed by the “British Dyslexia Affiliation”.

For these folks, we must always write hyperlinks in daring solely. Identical issues folks with different imaginative and prescient impairments, like myopia.

Confirmed: underlined hyperlinks distract dyslectics and people who endure from myopia.

8. Setting and previewing preheader textual content on numerous units

We all know that sender title, topic line and e-mail preheader present up in e-mail inboxes; recipients see them earlier than they get to open these emails.

E-mail on Acid reminds us to fill these fields out with correct data. And on prime of that, they present what it appears to be like like in 14 e-mail shoppers:


  • iPhone 6;
  • iPhone 6+;
  • iOS Gmail;
  • iOS Outlook;
  • Android Gmail.


  • Apple Mail;
  • Outlook 2007;
  • Outlook 2010;
  • Outlook 2013/2016;
  • AOL;
  • Gmail;
  • Workplace 365;
  • Yahoo.

What I cherished most about this characteristic: as a consequence of it, you get an opportunity to enhance (lower or improve) your topic and preheader textual content.


9. Reviewing emails when they’re zoomed in

Do you know that many individuals with myopia zoom emails in to learn them? Once I used this feature, I didn’t like what my copy regarded like. So, I needed to get again to the preliminary e-mail, improve the road spacing after which import it once more.

Now due to E-mail on Acid my copy, even when zoomed in, is fairly legible.


What I cherished most about this characteristic: if you would like, you can also make these modifications proper on this software (they’ve the code editor).

10. URL validation

Hyperlinks are the core of our emails — they take recipients to their buying carts, to our sale pages, to a web page with particulars on new merchandise. It’s completely vital to validate all of your hyperlinks previous to sending emails to the contact base.


I don’t actually perceive why E-mail on Acid didn’t approve my hyperlinks — I copied and pasted them into my e-mail template.

11. Picture validation

Previous to checking emails, we set photographs’ sizes — peak and width. In Stripo, you’ll be able to regulate each parameters, or choose to set both width or peak, and our builder will alter the opposite parameter proportionally by itself.


In case you forgot to do it, or your software doesn’t enable setting picture sizes, then Marketing campaign Precheck’s picture validation will allow you to set picture measurement — width and peak — and picture borders.

Why do we’d like picture borders? As a result of some outdated e-mail shoppers will add these horrible thick blue borders to these photographs which should not have them set.

If you happen to don’t wish to see any borders in your e-mail, then select “borders=0”.

If you understand that your recipients solely new variations of e-mail shoppers, then skip this step.

What I cherished most about this characteristic: right here I’d love to spotlight two of them:

  • сompression — you don’t want to fret concerning the picture measurement anymore. This software will compress your photographs if they’re method too giant;
  • estimated load time — if the picture giant, it’ll inform you how lengthy it would take to obtain on completely different community speeds (3G, 4G, LTE, desktop).

Step 4. Report

Don’t fear for those who skip any a part of the take a look at mistakenly. The software will remind you to get again to it.


The truth is, after the whole checking course of has been completed, you may get an in depth report:


  • you see which components of your e-mail nonetheless require enhancements — in my case, these are distinction ratio and hyperlinks;
  • you get the chance to see the code modifications. While you click on this button, they may in truth even evaluate the 2 codes: earlier than and after. It’s very handy. Subsequent time when designing one other marketing campaign, you’ll be able to omit these errors;
  • the chance to obtain the belongings. In different phrases, you’ll be able to obtain your “mounted” e-mail to indulge clients with lovely and accessible emails.


E-mail on Acid are the pioneers within the “Examine e-mail accessibility” route. They’re the primary and presently the one one who has developed such a software. It’s user-friendly, makes it simple to import and verify emails. On the finish of the verify, they supply us with an in depth report and allow to obtain the improved template — I anticipated them to only advocate which components and tags to interchange.

Additionally they provide a trial model for 7 days.

The one two little issues I’d change about this software are:

  1. the power to verify whether or not emails adjust to the set of necessities for dyslectics;
  2. a reminder for us so as to add punctuation marks after every line, or on the finish of our price provide, as with out punctuation, any display reader reads the textual content with out pauses. Tough to hearken to such texts.

Proper now, we’ve got to do by ourselves.

For my part, this Marketing campaign Precheck by E-mail on Acid goes past expectations. Use this hyperlink to get their trial model.

Both to be able to abide by the laws, or to indicate our care and help to all recipients, all of us are to make use of this software to make emails extra accessible.




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