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E-mail automation for newcomers: See how one can get higher ends in much less time


Think about this: Your finest e mail content material is delivered robotically to your viewers on the excellent time. You don’t must raise a finger.

You watch income movement into your checking account. Your small business grows. You optimize your automation. Extra income flows into your checking account every month.

Now, you’re saving hours and making more cash . . . and it’s computerized.

That’s the ability of e mail automation.

Nevertheless, there’s one hurdle which frequently prevents folks from utilizing automation –– the worry that it’ll be too troublesome to get began.

So, that can assist you get a greater grasp on e mail automation, why it’s vital and the way it might help you get the unbelievable outcomes you need, right here’s a fast information to e mail automation and how one can use it.

What’s e mail automation?

Merely put, e mail automation is a device that means that you can arrange a sequence of emails which might be despatched robotically to subscribers based mostly on some form of set off. These triggers might be time based mostly or motion based mostly.

It runs on autopilot, creating connections and rising income whilst you work on different points of what you are promoting.

You possibly can arrange a single sequence automation — the place an individual subscribes to your listing and is robotically despatched e mail 1, then e mail 2, then e mail 3, and so forth. in a sequence.

Or you’ll be able to arrange a sequence with action-based automation (I’ll clarify extra of this later).

The advantages of e mail automation

There are lots of advantages to automating your e mail advertising and marketing efforts, listed here are a number of of the highest advantages:

  • Saves you time – an automatic e mail marketing campaign can run for years and years
  • Optimum ship instances – timing is every thing and you’ll arrange your automation to ship a simply the proper time
  • Extra related emails – automated emails might be despatched based mostly on habits, resulting in a extra related e mail being despatched to the proper individual
  • Nurture leads – e mail automation is ideal for getting a possible buyer warmed as much as your model by sending well timed, focused e mail

Want extra of a cause to start out utilizing automation, simply check out these highly effective stats:

Sorts of automated emails (with examples)

Now that you recognize why automation is so vital, uncover how you should utilize it.

There are a ton of various kinds of automated emails sending choices that you should utilize for what you are promoting. Let’s cowl a number of the most vital ones so you may get concepts in your subsequent sequence.

Affirmation e mail

Automation set off: When somebody subscribes to your e mail listing or locations an order 
When this ought to be despatched: Instantly 
Approximate time to arrange: 5 minutes

Because the identify suggests, a affirmation e mail confirms together with your subscriber or buyer that you simply both obtained their e mail tackle or their order.

Affirmation emails are vital as a result of they reassure your subscribers and prospects that their info was obtained. These emails ought to be brief and to the purpose. Save your extra elaborate copy in your welcome e mail.


This affirmation e mail from Commerce is ideal, they supply a abstract of their order. Plus they let prospects know that they’ll obtain one other e mail as soon as their order has shipped.

Confirmation email example from Trade

Welcome e mail

Automation set off: When somebody turns into a brand new buyer or e mail subscriber 
When this ought to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your e mail listing
Approximate time to arrange: quarter-hour

Partaking folks as quickly as they be part of your listing is without doubt one of the most compelling the explanation why you must get began with automated emails. By sending a well-timed welcome e mail, you’ll be able to start nurturing new leads the second they subscribe.

First impressions are lasting impressions, so it’s essential your preliminary welcome e mail units the proper tone with subscribers.

Listed below are some issues to incorporate in your welcome sequence:

  • Introduce your self and your organization. How will you clear up your subscribers’ wants?
  • Let readers know what sorts of emails they’ll count on from you sooner or later.
  • Inform readers how typically you’ll be emailing them.
  • Share the place they’ll discover you on the internet (embody social channels, web site, weblog, and so forth.)
  • Give them useful and related weblog posts they’ll try.

Bonus: It can save you time establishing this pre-built welcome e mail sequence in your AWeber account.


Right here is the welcome e mail theSkimm sends proper after you fill out their join kind. It’s concise and to the purpose however units expectations and introduces theSkimm’s enjoyable and conversational writing tone.

Automated welcome email example from the Skimm

Onboarding sequence

Automation set off: When somebody turns into a brand new buyer or e mail subscriber  
When this ought to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your e mail listing
Approximate time to arrange: 1 hour

An onboarding sequence is much like a welcome e mail, the distinction is as a substitute of a single e mail an onboarding sequence has a number of emails

The sort of automated e mail sequence is used to maintain new prospects engaged and to get them acclimated together with your model faster. It’s additionally used to maneuver prospects by means of the gross sales or marokayeting funnel.

Right here’s an instance of a method you’ll be able to construction your onboarding e mail:

  • E-mail #1: Welcome E-mail
  • E-mail #2: Share some instructional assets or information about your organization
  • E-mail #3: Share a video or further value-driven content material
  • E-mail #4: Ask for suggestions
  • E-mail #5: Promote your paid content material, services or products


Whereas an onboarding sequence will comprise a number of emails, this e mail instance from the Intrepid information might simply be used as one among your first emails within the sequence. They do an excellent job letting subscribers know what they’ll obtain in future emails.  Plus they supply 3 of their high weblog posts, this can be a improbable method to supply subscribers with high content material they’ll count on in future newsletters. 

Automated email from The Intrepid Guide for an onboarding series

Lead magnet e mail

Automation set off: Present e mail tackle in trade for a lead magnet
When this ought to be despatched: Instantly after e mail tackle is supplied
Approximate time to arrange: quarter-hour

A lead magnet is a free merchandise, for instance an e book, unique video content material, a recipe, cheat sheet or something that has a perceived worth.

Some of these lead magnets are at all times fulfilled with automated e mail sending.

Bonus: It can save you time establishing this pre-built lead magnet e mail sequence in your AWeber account.


I like this lead magnet e mail from Fritzen Publishing. Like all lead magnet emails ought to do, they offer subscribers their free present for signing up. However what’s actually good is the lead magnet is a pattern of Fritzen Publishing’s content material which they promote. And on this e mail, they’ve hyperlinks to their Amazon and Etsy shops.

Lead magnet fulfilled using email automation from Fritzen Publishing

Motion-based e mail automation

Automation set off: Based mostly on the particular motion you outline 
When this ought to be despatched: anytime
Approximate time to arrange: quarter-hour

The sort of automation is distributed based mostly on particular interactions corresponding to opening an e mail or visiting a particular web page of your web site.

Motion-based automation can skyrocket engagement and gross sales. That’s as a result of you’ll be able to goal segments of your viewers with the precise content material they want. It’s an incredible feeling when you’ll be able to put an answer proper within the arms of your subscribers.

Deserted cart e mail

Automation set off: After somebody locations an merchandise of their on-line purchasing cart however doesn’t full their order
When this ought to be despatched: inside 24 hours of abandoning a purchasing cart
Time to arrange: half-hour

Deserted cart emails are despatched to prospects who’ve added merchandise to their purchasing cart however left with out finishing the acquisition. 

These emails are an vital a part of e mail automation as a result of they might help you get better misplaced gross sales and enhance income. The truth is, in response to Shopify, deserted cart emails might help enhance your gross sales by over 20%.

By reminding prospects of the merchandise they left behind and providing incentives, corresponding to reductions or free delivery, you’ll be able to encourage them to finish their buy and enhance your conversion charges.

Bonus: It can save you time establishing this pre-built cart abandonment e mail sequence in your AWeber account.


Abandoned cart automated email example from Italic

Re-engagement e mail

Automation set off:  After a sure period of time subscriber doesn’t work together together with your emails
When this ought to be despatched: Really helpful to set off if buyer or subscriber hasn’t opened any e mail after 6 months
Approximate time to arrange: quarter-hour

Re-engagement emails are despatched to subscribers who haven’t engaged together with your emails shortly (sometimes 6 – 12 months). 

By sending reengagement emails might help you win again inactive subscribers and enhance your open and click on charges. 

This portion of your viewers stopped opening your emails for a cause, so make sure that your topic line is attention-grabbing. It ought to convey a way of urgency and relevance, and ideally embody the subscriber’s identify or different personalised info. Listed below are a number of examples:

  • We Miss You, John
  • Are You Nonetheless There, John
  • It’s Been Awhile – We Need You Again!
  • We miss you! Right here’s 15% off your subsequent order


Right here’s an instance of a re-engagement e mail we despatched to subscribers who haven’t opened our weekly publication in over 6 months:

Re-engagement email example from AWeber

Achievement or particular date

Automation set off:  A particular achievement or particular date
When this ought to be despatched: On the day or month of accomplishment or particular date
Approximate time to arrange: 20 minutes

Particular date or achievement emails might be despatched to subscribers to rejoice particular events, milestones, or achievements. 

By recognizing and celebrating vital occasions, corresponding to birthdays, anniversaries, or milestones, you’ll be able to create a extra personalised and interesting expertise in your subscribers, and enhance the probabilities of them staying loyal to your model.


A good way to construct a stronger relationship together with your viewers is to acknowledge them on the anniversary date they signed up in your listing. This anniversary e mail from Grammarly exhibits how a bit effort can go a great distance in making your subscribers really feel appreciated. 

Automated email celebrating one year anniversary of being a customer

Digital product success e mail

Automation set off: Place an order for the digital product 
When this ought to be despatched: Instantly
Approximate time to arrange: half-hour

Do you may have a ton of expertise and knowledge to share a few particular subject?

Are there questions your viewers asks that you end up answering time and time once more?

Contemplate turning that content material into an internet course or digital obtain. Then fulfill the order of that product by means of an e mail. Arrange this automated e mail to immediately be despatched the second a buyer locations their order.

Bonus: On the lookout for a strategy to create an internet course or to show your content material right into a digital obtain? Join train:in a position and simply create your course or obtain.


Right here’s an instance from us, this e mail contains a few brief bullets letting folks know what to anticipate and the way lengthy the video will take (and we included some homework). Plus we shut the e-mail with a chance to join a free account.

Online course triggered by email automation

Auto publication – excellent for blogs, movies, Etsy store merchandise, and podcasts

Automation set off: Publish new content material, video, product, or podcast 
When this ought to be despatched: Every day, weekly, month-to-month, or the second you publish one thing new
Time to arrange: 10 minutes

What if I advised you sending a weekly publication can take you completely no time, zero? And you may get extra eyes in your weblog content material, YouTube movies, podcast playlist, Etsy store gadgets, plus extra.

You actually can get extra eyes in your content material with a publication marketing campaign with out having so as to add one other job to your to-do listing. 

AWeber has an automation (we name it Auto Publication) with an choice that can robotically ship an e mail to your subscribers when there’s new content material to share (right here’s the step-by-step directions to establishing this automation). 

Right here’s the way it works:

GIF showing how AJ Hoge using YouTube auto newsletter in AWeber to increase his video views


Right here’s an instance of an robotically generated e mail from AJ Hoge of Easy English. He arrange his automation to drag in any new movies from YouTube and has it triggered each Wednesday.

automatically generated email from AJ Hoge of Effortless English

Associated: See how AJ Hoge doubled his views utilizing Auto Publication in AWeber

ship an automatic e mail

To ship an automatic e mail you’ll must create your emails and arrange the circumstances that can set off them to be despatched. This would possibly embody actions corresponding to signing up for a publication, making a purchase order, or abandoning a cart. 

When you’ve set it up, the e-mail can be despatched robotically when the circumstances are met, saving you effort and time and making certain a extra personalised expertise in your subscribers. It’s that simple.

Right here’s a fast video displaying you the way fast and simple it’s to arrange an automatic e mail in AWeber.

Begin with e mail advertising and marketing automation at the moment

Automated emails are nice for constructing a relationship together with your viewers, driving engagement and rising conversions.

So let’s get began establishing your first marketing campaign. With AWeber, you’ll have all of the instruments you should create automated e mail campaigns. That can assist you get began shortly, we’ve even prebuilt automated e mail campaigns for you. Check out these pre-written campaigns, they’ll assist prevent a ton of time.

Go to the Marketing campaign Market




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